Wednesday 27 May 2009

Thanks for my knickers

No joke. I just read this press release - we have so much to be grateful for.

* Bordello joins HotMilk’s “Knickers for Africa” campaign

Sometimes we can take a lot for granted, from the roofs over our heads right down to the fact we own underwear.

When we heard that something as simple as undergarments had the possibility of giving young women in Zimbabwe a better chance to live a life free of sexual abuse, we knew that we wanted to help.

HOTmilk is now actively assisting former Zimbabwean Morag Roy, who returned to her home in Australia from a recent trip determined to help the local communities in Zimbabwe in a very unusual way.

Morag discovered that sexual abuse of young girls there was rampant, so she asked a local priest what the girls needed most to prevent it. “He told me that underwear gives a woman prestige, shows they have money and means men are less likely to assault them. I was amazed but when I flew back six months later with suitcases stuffed with bras I saw first hand what a difference it made.”

During that trip Morag also found that most of the young girls and mothers there only had one pair of knickers each, so they often wore none.

“They also desperately need knickers, but I guess a Catholic priest wouldn’t have thought about mentioning that!”

Morag has already done such a great job in gathering thousands of bras for her cause and HOTmilk is delighted to have donated 6,500 brand new pairs of HOTmilk underwear to her project.

HOTmilk’s regular freight company Express Logistics, were also happy to come to the party by sponsoring the transport of the knickers from New Zealand to Zimbabwe. And You can help too!

The demand is phenomenal, so don’t throw out that lingerie set that you no
longer require!

Bring it to Bordello, 55 Gt Eastern St, Shoreditch and we will make sure it gets on the next Knickers for Africa shipment to the young women of Zimbabwe.

Collection closes 31st May 2009.

*55 Great Eastern Street
London EC2A 3HP
Nearest Tube Old St
Tel: +44 (0)207 503 3334

*For press information, contact:
*Michele Scarr

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